Function Over Fashion

We work within the motto “function over fashion.” Everything we create must first and foremost be functional. While we desire for our product to be sexy and trendy, it’s not the most important aspect. Yet, many venues operate with the opposite in mind – to be trendy...

How to Get More from Your Promoters

Marketing is a critical component to your venue’s success. From basic promotions to grand events, your marketing and messaging is what lures guests in and keeps them coming back. Yet, marketing is the area that tends to get the least amount of strategic attention and...

Go Mobile or Suffer the Consequences

Did you know more than half of people make purchases through their smartphones? In fact, mobile commerce sales grows 15% year over year, which translates to over $60.8 billion worth of transactions (Source: HubSpot). Even with these astonishing numbers, businesses are...

Bar Crowd vs. VIP Crowd: Which is Better?

I was recently in an online discussion with industry leaders about which business model is best for nightclubs: bottle service or bar service. It seems there’s not one simple answer to this question, and everyone has a different viewpoint. However, most resonated with...