Don’t let your sales team come last

It’s often the last thought on a club or bar owners mind:  who is selling their venue? Most rely on the hype of being the newest and hottest venue to drive the most business. Then they layer on print marketing, public relations updates, and a few major events to...

Boost Revenue with Online Cross-Selling

We’ve discussed upselling and pre-selling in the past as top-performing sales strategies. Now it’s time to take this a step further and combine the two with cross-selling.   Cross-selling is the act of suggesting a complimentary product to the one your customer...

Never Cut Expenses By Cutting Staff

There is a fine line between expense control and service deprivation. How many times have you found yourself in an amazing nightclub, filled with eye-catching decor, but waiting to get a drink for a half hour? Now, your once great impression has turned to a deep...

Creating the Best Party

People aren’t coming to your club for your $500 bottle of vodka or your $13 drink; they’re coming for your party. Without a great party, you don’t have an audience. And without an audience, you don’t generate revenue. Here are the top 4 things you need to have nailed...