by renz | Jul 18, 2017 | Blog, Data, Technology
Can you confidently say your night is going to be profitable? Or are you opening your doors and hoping for the best? Chances are it’s the latter, and you’re not alone. It’s common in this industry to not have an accurate idea going into the night of whether it’s going...
by renz | Jun 26, 2017 | Blog, Data, Marketing
Your event is coming up, but ticket sales aren’t going according to plan. How do you know if it’s due to a lack of marketing, bad timing, or the wrong talent? That’s the million dollar question for marketers and event organizers alike. While there’s no...
by renz | May 12, 2017 | Blog, Data, Marketing, Operations
In last week’s blog, we talked about promotions that drive millennials. Two of the biggest takeaways were 1) millennials prioritize experiences over anything else, and 2) they expect personalization. The bad news is the nightlife industry is dwindling in they eyes of...
by renz | Apr 11, 2017 | Blog, Data, Technology
The key to measuring the success of your venue is by knowing exactly how you’re performing. Yet, many venues I talk with don’t know their numbers. How much revenue did you earn over the past month? Which days are your busiest? What times are your busiest? Which...
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